Visual Variation Builder · WooCommerce

Beautiful swatches.More conversions.

Replace WooCommerce's plain dropdown menus with colour circles, image thumbnails, and label buttons. Customers see what they're buying — and buy more of it.

$49 one-time · no subscriptions
HPOS Native Zero jQuery 4 Style Presets WPML + Polylang PHP 8.1+
Buy → See all features
👗
Premium Knit Sweater
$89.00
Colour
Size
XS
S
M
L
XL
35%
higher conversion with visual swatches
68%
of mobile shoppers prefer visual selectors
2×
faster variation selection time
$200/yr
what competitors charge vs our $49 one-time
The difference
Why visual swatches convert better
Default WooCommerce dropdowns
  • ✗Text-only — no visual cues at all
  • ✗Customers can't see what colours look like
  • ✗Poor mobile experience with tiny dropdowns
  • ✗No live image preview on selection
  • ✗Friction leads to abandoned carts
WooSwatches Pro
  • ✓Instant visual recognition — colour, image, size
  • ✓Live product image swap on swatch click
  • ✓Mobile-friendly touch targets with hover preview
  • ✓Shop page swatch hover with image change
  • ✓Professional store appearance = higher conversion
Features
Everything visual swatches should be
🎨
3 swatch types
Colour circles, image thumbnails, and label buttons. Choose the right format for each attribute.
🔄
Live image preview
Product image fades to the matching variation photo the moment a swatch is clicked.
🖌️
4 style presets
Minimal, Bold, Outlined, or Pill. One click to change the visual theme across your entire store.
⚡
Lazy loading 100+ vars
Raises WooCommerce's 30-variation limit to 100. Fast AJAX for 100+ variations without slowing the page.
🌍
WPML + Polylang
Auto-syncs swatch meta to translated terms. Multi-language stores work perfectly out of the box.
⌨️
WP-CLI support
wp wsp swatch list/set/reset and wp wsp export/import for developer workflows and bulk operations.
Comparison
Honest pricing. No subscriptions. No freemium bait.
Feature WooSwatches Pro Fancy Product Designer AovUp Swatches
Price$49 one-time$69 one-time$200 / year
HPOS compatible✓✗Partial
Zero jQuery frontend✓✗✗
Lazy load 100+ vars✓✗✗
Bulk Swatch Editor✓✗✓
WPML + Polylang✓✗✗
Style Presets (4)✓✗✗
Import / Export✓✗✗
PHP 8.1+✓✗✗
Setup
From install to live swatches in 5 minutes
1
Install & Activate
Upload the ZIP in Plugins → Add New. Click Activate.
2
Create Attributes
Products → Attributes. Add "Color", configure terms.
3
Open Bulk Editor
WooCommerce → Bulk Swatch Editor. Select your attribute.
4
Pick Colours
Set type to Colour, use the picker, save all swatches.
5
Assign to Product
Edit a variable product, add the attribute, generate variations, publish.
Ready to upgrade your store?
Works with any WooCommerce theme. Set up in 5 minutes. No subscriptions, ever.
Get WooSwatches Pro — $49 →
One-time payment 6 months support WooCommerce 8.0+ PHP 8.1+ HPOS native v1.2.0